This team’s objective was to increase public safety by raising awareness of address visibility for emergency services, with a focus on rural and suburban communities. Their research of over 500 houses in Saanich area learned that over 30% of home addresses were not visible during the day, and more than 50% were not visible at night. Awareness was addressed through two separately televised public service announcements broadcast on A&E, TLC and AMC during primetime TV. The team’s partners included BC Emergency Health Services, Saanich Police and Saanich Fire. Their sponsor – Capital Region Emergency Service Telecommunications (CREST) donated the financing for the announcements.